Today you'll learn how to build a relevant media list using Anewstip in 3 easy steps. A relevant media list is the first step in building true media relations.
Step1: Plan the story you want to gain media attention for.
Different stories interest different journalists. A story about your startup just got funding from a well-known angel investor? Or a new product launch?
Example story: your company is a self-driving car startup and just got some funding from angel investors.
Step 2: Plan the search criteria for your target journalists.
Which journalists might be interested in your story? Consider the following journalists who have:
Note that the more general your keywords are, the more journalists you might get, but the relevancy may decrease accordingly.
Step 3: Add relevant search results to a media list.
Search the keywords, review the results, and add all the relevant ones to your media list by clicking the "Add to media list" button.
Done! This is the sample list. You now have a media lists of journalists that have tweeted or written about keywords highly relevant to your industry.